Microsoft Copilot and Shopify: How to Get Recommended

Microsoft Copilot is embedded in Windows, Edge, and Microsoft 365 — products used by hundreds of millions of people. A Shopify store selling office supplies tracked $5,800 in Copilot-referred revenue in Q1 2026. Most Shopify owners aren't thinking about Copilot at all, which is exactly the opportunity.

Copilot's reach is underestimated

When someone uses Microsoft Edge and asks Copilot "where can I buy quality desk organizers," Copilot can pull from Bing's index and its own training to recommend specific stores. The referral shows up in Shopify as traffic from copilot.microsoft.com. Because most Shopify marketers focus on Google and ignore Bing, stores that optimize for Bing's index get a disproportionate Copilot advantage.

How Copilot selects products to recommend

Copilot draws heavily on Bing's index, which means Bing Webmaster Tools is your first lever.

• Bing Webmaster Tools: Verify your domain, submit your sitemap, ensure full indexing coverage.
• Bing Merchant Center: Submit your Shopify product catalog to Bing Merchant Center to put your products directly in Copilot's shopping recommendation pool.
• Microsoft Clarity: Microsoft's free analytics tool gives Microsoft behavioral signals that can inform how Copilot assesses store quality.
• Structured data: Product, review, and organization schema markup helps Copilot parse your store's content accurately.

The office supplies store's approach

The store tracking $5,800 from Copilot had done something most Shopify owners skip: they set up Bing Webmaster Tools, submitted their sitemap, and connected their Shopify product feed to Bing Merchant Center. None of that cost money. The result was consistent Copilot recommendations for queries like "best desk organization system for home office" — with a direct link to their store in the answer.

The quick win

Go to Bing Webmaster Tools right now and verify your domain. Submit your sitemap. If you haven't set up Bing Merchant Center, do that this week. These are 30-minute tasks that most of your competitors haven't done. Being in Bing's ecosystem is still a meaningful differentiator for Copilot recommendations, and that gap is closing fast.